W Magazine

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When W Magazine appointed a new Editor-In-Chief after almost twenty years, we were hired to garner press attention around him, the redesign of the magazine and his new interpretation of the storied Condé Nast brand.

We divided our media campaign into three tiers; television coverage, print coverage and online media. We staggered our press outreach going out to top tier publications and media outlets in each category first in order to insure we would be covered by the leading media outlets in each category; New York Times in print, Entertainment Tonight in television and People.com online were the top priorities.

The coverage was all timed to concur with the newsstand sale of the September issue, mid-August to early September. The September 2010 issue of W Magazine garnered over 160 million press impressions.

TV Coverage:

  • Access Hollywood: Featured Emma Roberts’ photo shoot.

  • The Daily 10 (E! Network): Featured George Clooney’s photo shoot.

  • Entertainment Tonight: Featured George Clooney and Emma Roberts’ photo shoot.

Print Coverage:

  • The New York Times: Featured an article on Stefano Tonchi and W Magazine’s redesign.

  • Financial Times: Featured an article on Stefano Tonchi and W Magazine’s redesign.

  • WWD Media: Featured an article on Stefano Tonchi and W Magazine’s redesign.

  • New York Post: Featured an article on Stefano Tonchi and W Magazine’s redesign.

  • USA Today: Featured W Magazine editor Karla Martinez.

  • New York Post: Featured W Magazine Armand Limnander.

  • Associated Press: Featured W Magazine editor Karla Martinez.

Online Coverage:

  • People.com: Featured Emma Roberts’ cover story in W Magazine.

  • Stylelist.com: Featured an article about W Magazine’s redesign.

  • Fashionista.com: Featured an article about Stefano Tonchi and W Magazine’s redesign.

  • NYMag.com (The Cut Blog): Featured an article on W Magazine’s redesign.

  • Modelinia: Featured an article on Lara Stone and W Magazine’s redesign.

  • PopSugar.com: Featured George Clooney’s photo shoot in W Magazine.

  • Hintmag.com: Featured Stefano Tonchi and W Magazine’s redesign.