Wines of Bordeaux, promoted by the Bordeaux Wine Council, launched initiative targeting perception of wines from the region in the US market.

Wines of Bordeaux sought to change the perception in the US market of wines coming from the region as being unaffordable. The initiative sought to re-brand Bordeaux wines and present multiple price tiers, ex. Under $50, Under $30, while still emphasizing the quality of the wine.

Andoscia Communications targeted print, broadcast and online media in a successful campaign that included identifying ambassadors for media appearances and partnerships, press trips to familiarize US media with the range of wine offerings coming out of the region, as well as event partnerships in the US.

Coverage:

Collaboration with Chef Doreen Colondres targeting Latino market, resulting in features, TV appearances and blog posts, including Telemundo’s Un Nuevo Dia, Latina Magazine, NBC Latino and The Miami Herald.
Partnership with “Diner en Blanc,” the global flash mob dinner party, resulting in TV appearances and print and online features highlighting affordable wine pairing options in line with the event, as well as coverage of the event itself in outlets including The Los Angeles Times, CBS Los Angeles, and others.